# Resource center

#### Learn more about in-session marketing technology, benefits, and success stories.

### [Rewriting the Promo Playbook with AI](https://www.sessionai.com/rewriting-the-promo-playbook-with-ai/)

Many retailers have become incredibly dependent on promotions to win and keep customers, but constant discounts erode profitability and weaken brands. In this video series, we explore how AI enables retailers to run fewer, smarter, and more targeted promotions – driving growth while protecting both margins and brand value.

[Watch now](https://www.sessionai.com/rewriting-the-promo-playbook-with-ai/)

### [The AI playbook for ecommerce: 2025 edition](https://www.sessionai.com/resources/the-ai-playbook-for-ecommerce-2025-edition/)

AI has gone from trend to non-negotiable in ecommerce, reshaping everything from search to personalization to customer service. In this conversation, Mike Dupuis of Catalyst Brands, Annie Soderstrom of SKIMS, and Dan Kaparski of Archipelago Companies share how top brands are scaling real-world AI and preparing for an AI-first shopping future.

[Watch now](https://www.sessionai.com/resources/the-ai-playbook-for-ecommerce-2025-edition/)

### [How Beyond is reimagining its promo strategy with behavioral AI](https://www.sessionai.com/resources/how-beyond-is-reimagining-its-promo-strategy-with-behavioral-ai/)

Beyond Inc. faced a growing challenge—balancing competitive discounting with profitability. By leveraging AI to predict likelihood to purchase, they optimized their promo strategy, reducing unnecessary discounts, boosting margins, and driving smarter sales—all while enhancing the customer experience.

[Watch now](https://www.sessionai.com/resources/how-beyond-is-reimagining-its-promo-strategy-with-behavioral-ai/)

### [The secrets behind better margins](https://www.sessionai.com/resources/the-secrets-behind-better-margins/)

Many retailers are prioritizing improved margins and profitable growth, especially after the holiday sales season. Hear Carolyn Pollock, CMO of Tailored Brands, reveal the smart strategies behind better margins—using doorbusters to drive traffic and tools like Session AI to seal the deal with precision.

[Watch now](https://www.sessionai.com/resources/the-secrets-behind-better-margins/)

### [Calculate your profit margin lift](https://www.sessionai.com/calculate-your-profit-margin-lift/)

There are many variables that can impact the effectiveness of your promotions, including the discount provided, your existing margin and how much traffic the campaign drives. Try our interactive calculator to determine if your planned sitewide promotion is tracking toward profitability.

[Try now](https://www.sessionai.com/calculate-your-profit-margin-lift/)

### [Forever 21’s AI journey: From broad promotions to targeted AI incentives](https://www.sessionai.com/resources/forever-21s-ai-journey-from-broad-promotions-to-targeted-ai-incentives/)

Learn how Forever 21 uses behavioral AI to create better customer experiences – and improves conversion at the same time.

[Read now](https://www.sessionai.com/resources/forever-21s-ai-journey-from-broad-promotions-to-targeted-ai-incentives/)

### [Fewer promos, higher margins with AI](https://www.sessionai.com/resources/fewer-promos-higher-margins-with-in-session-marketing/)

Tailored Brands set out to increase conversions on their site and, over time, become less promotional. Listen in as Suzanne Scott highlights how in-session marketing helped achieve these goals while creating exceptional customer experiences.

[Watch now](https://www.sessionai.com/resources/fewer-promos-higher-margins-with-in-session-marketing/)

### [How Session AI converts the anonymous](https://www.sessionai.com/resources/session-ai-converts-the-anonymous/)

More than 90% of visitors are anonymous. But retailers invest nearly all their conversion efforts on known traffic. It’s no wonder ecommerce is getting harder. Watch to learn more about the challenge of anonymous traffic and how Session AI can convert the anonymous in 5 clicks.

[Watch now](https://www.sessionai.com/resources/session-ai-converts-the-anonymous/)

### [How Forever 21 is transforming shopping with AI](https://www.sessionai.com/resources/how-forever-21-is-transforming-shopping-with-ai/)

It’s easy to get lost in the weeds with AI. Learn how Forever 21 is building alignment and focus around AI initiatives to meet their business goals and deliver an exceptional customer experience.

[Watch now](https://www.sessionai.com/resources/how-forever-21-is-transforming-shopping-with-ai/)

### [Furniture Retailer Sees $2.1M Added Revenue in First Year](https://www.sessionai.com/resources/furniture-retailer-sees-2-1m-added-revenue-in-first-year/)

By implementing targeted promotions and real-time offers, this furniture retailer improved conversion rate by 7% with Session AI.

[Read now](https://www.sessionai.com/resources/furniture-retailer-sees-2-1m-added-revenue-in-first-year/)